Sunday, September 27, 2015

Get your Luxury Home Sold

5 Tips for selling a luxury home (from a seasoned real estate agent):

Make the Right First Impression Enhanced landscaping, rearranging and staging existing furniture, are some of the ways to capture the interest of a buyer from the moment they arrive for the first time. Perfect home staging can be the very thing that ensures a successful sale.

Attracting the right market Use a luxury agent with a large network of high-end buyers both local and international. Effective marketing and advertising is key to any business transaction, not just in print or online channels, but since 95% of your buyers will be online it is important when selling a luxury home to be well versed in the way various social media channels work. Used incorrectly, these channels can have the opposite effect and sink rather than sell your luxury property.

Patience not Pressure Follow the lead of your agent, who has the experience to create and execute a successful selling strategy. Impatience can result in stress, putting off some buyers and worst of all can be detrimental to the sale and result in a lowered price.

Work With, Not Against, Your Agent From the outset, communicate your expectations. These may need some adjustment, the experience of your agent will assist in guiding you. Sometimes it may be necessary to face some hard truths about the property, or staging, or even the listing price. Remember that you employ a professional to be honest and set realistic goals. Good communication will help the you to feel empowered and understand what needs to be done to fulfill your expectations.

Consider Throwing in Extra Incentives Your imported furniture or hand-picked art pieces can become the leverage you need in order to motivate a buyer. It won't be the first time a buyer has made a decision to buy a particular home or even paid full asking price because a piece of furniture (or all of it) or an artwork was included in the deal.

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