These days all home buyers start their search online.
They look at the photos and virtual tours of homes that interest them. This is especially important in the higher price ranges. In the starter-home market, a home might sell just because it's priced right and in a desirable location (close to commuter transport). In higher price ranges, professional photos are essential, as your buyers may well be from out of town or even living overseas. Luxury homes can have finishes like dark wood that do not show up well when photographed with a cell phone.
A professional photographer will capture the details of your home that are important to the affluent buyer. Luxury homes may need more than one photo shoot to capture the ambience and amenities at different times of the day.
Great photos and videos may be exactly what encourage an international buyer to fly in for a viewing of the property.
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